"Mystery Customer Research" is one of the studies that can be done to evaluate the service performance and customer relations of companies in the rapidly changing competitive environment.
Today, it is of vital importance for the sustainability of companies that the weaknesses in customer relations can be detected in a timely manner and that these weaknesses can be remedied quickly. In particular, the rapid detection of errors seen in these processes and taking appropriate actions reinforces the loyalty between companies and their customers and provides companies with a significant advantage in sectoral competition.

At this point, shadow customer research stands out as one of the most cost-effective and effective methods of measuring the quality of customer service.

You will be able to learn first hand the real experiences of your customers with your authorized service or dealers with shadow customer researches, which will be applied with Pulside's experienced staff and expert staff and where you can reach the most accurate results about your company. As a result of these researches carried out without the knowledge of dealer employees, evaluations are made to improve service quality and a large increase is experienced in the audience of potential customers.
With shadow customer researches, you will have the opportunity to observe and evaluate to what extent your company employees and dealers comply with the procedure you have determined regarding customer relations and sales process. In this way, you will have the opportunity to improve the sales skills of your employees and dealers by making the necessary arrangements, and you can take action by determining where they need training. In addition, you will have the opportunity to measure the possible consequences of your current training on your employees.

Contact us to achieve the most accurate results and to better position your brand & organization against possible risks and opportunities.