In determining a brand as a well-known brand, the level of awareness of the brand in the relevant segment of the society is one of the criteria to be taken into account.
Today, it is vital for companies to be able to detect weaknesses in customer relations in a timely manner and to quickly eliminate these weaknesses for the sustainability of companies.
Turning the connection between brand & customer into loyalty is possible with satisfaction measurements.
Marketing research provides companies with insight into an advantageous position in sectoral competition.
