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What Should Be Considered When Choosing a Research Company?


f you have a new product to offer to the market or you want to take firm steps to improve your position in the market and need data that will guide you to move forward by making the right moves, getting professional service by working with a research company is one of the best investments you can make for your company. However, how beneficial the data you will obtain as a result of this research will be for your company or your product is directly related to the research company you will work with. In order to receive an effective and useful service, there are a few important points to consider when choosing a company that can meet your needs with reliable data and valuable insights from among the research companies in the market.

We know how risky it is to be able to make new investment decisions for your company. In this content we have compiled for you, we have included 7 factors to consider when choosing a research company to minimize this risk.

First of All, Make Sure You Can Describe Your Expectation Correctly

Before starting to meet with research companies, you should be sure what you expect from this research in order to be able to clearly express your expectations and to accurately weigh whether the research company can meet this expectation. Determining the purpose of the research is the first step of every research process, except in exceptional cases. The fact that the research company can understand your expectations well is the key point for them to work efficiently in line with the services they will provide to you.

Do you want to learn the customer satisfaction rate of your product as a result of the research and start working to improve it? Or gaining consumer insight to increase your sales? Being able to give yourself the answers to these questions clearly helps you to obtain a truly applicable result, while also helping you avoid delays that may occur during the research process.

Find out if the company you choose has the experience to meet your needs.

A research company may have carried out successful works in many areas, but this does not mean that it can meet your needs in equal quality. One way to find out how experienced the research companies you meet, especially in your industry, is to examine their recent studies. Check out which companies the company you interviewed has worked with in your industry in the last 3 years, and even feel free to call a few of these companies to consult about their experiences. Even if you are working in an industry where it would not be realistic to seek such experience, that doesn’t mean you should work with any research company. Don’t feel obliged. You can find out whether there are experts within the research company that can work for your purpose and whether the company can create a special team for you. As another possibility, you can prefer a company that offers you an innovative perspective and different methods to a company that has experience in your sector.

A Company That Can Offer Different Methods to Conduct The Research You Request

We mentioned earlier the importance of not being able to clearly recognize your expectations from research. The first step of the research is to decide what kind of research to apply. These researches are divided into categories such as consumer research, product research, price research, advertising research. After deciding what kind of research to do, the next step is how to carry out this research in the most efficient way.

Research methods are basically divided into two as quantitative and qualitative. Quantitative research uses methods such as face-to-face interviews, computer-assisted interviews and phone calls to obtain big data by using statistics; Qualitative research, on the other hand, aims to obtain insights with data from smaller groups through methods such as behavioral research and focus groups. The importance of the methodology that the research company you will work with to carry out the research you request cannot be ignored in terms of the efficiency of the research. In some cases, a market research survey may be sufficient, sometimes it may be necessary to use more than one method together. Or, moving forward with an innovative method that you have not evaluated before, instead of traditional methods, may provide an unexpected benefit for your research. When you are about to make an important investment for your company, more than one option should be offered by the research company to choose the best path for you. You can examine the methods used by the research company in its previous work to see how it can provide you with opportunities.

Pay Attention To The Reporting Style That Can Meet Your Needs

Before hiring a research company, it is good to know what kind of report the company will provide you with. If you aim to make important decisions and determine strategic moves for your company as a result of market research, it is important that the research company you decide to work with can provide you with applicable insights instead of raw data and make strategic recommendations based on these insights. To measure the quality and suitability of the information you will obtain and to compare what different companies promise, you can request to see sample reports from the companies you have interviewed.

Deal With A Research Company That Can Provide Convenient Service When You Need It

It is an undeniable fact that time is more important than ever in today’s world where consumption rate is increasing. Especially if you have taken a step to improve your company, there will be decisions you need to make quickly, and every minute you earn in this area is of great importance. For this reason, care should be taken to ensure that the quality of the service provided by a research company is consistent with the time it deems necessary to provide this service. Likewise, you should keep in mind that you should allow the research company the appropriate amount of time to meet the requirements of the service you will receive, otherwise you will have to sacrifice quality while rushing the process. Especially if you have a limited time, you should state this when meeting with a company and carefully evaluate the offers they offer to you.


The price to be paid for the service to be received is one of the first factors that come to mind when shopping. There may be a certain budget you have allocated for this job and you may not want to increase your budget by sacrificing other investments for your company. However, some companies may skip the important points of the research process in order to offer you a more affordable price, and as a result, you may have to buy a service again because you will not be able to reach the quality data you desire. In this case, the seemingly affordable option is likely to actually cost you much more. To avoid such situations, you should prepare your budget, depending on the volume of the market research to be conducted, taking into account that it requires a great deal of effort and work.

Do not work with a company where you feel unable to communicate properly or that does not trust you.

We talked about many points that should be taken into consideration when choosing a research company, but perhaps the most important of these is that the company you decide to work with will give you confidence in everything. A company may seem like the most suitable company for you in many points with its research methods, experience in your industry and the price it offers, but it is not possible to be satisfied in the long term when working with a company with which you cannot communicate easily. Since you may want to follow the progress of the research throughout the research process, it is important to ensure that the analysts and experts who will work on your project can easily communicate with your team.

There are many factors to consider when choosing the right research company based on your expectations and concerns. By considering these factors when choosing a company, you will have the opportunity to eliminate the problems and risks that may occur in the future at the beginning of the process and you will take the first steps towards a successful project. We wish you success in your new project.